I am so happy to share this peek at my new logo with you! So, here’s the story. I have never been thrilled with my logo. I designed it a couple of years ago when my website was being designed by the amazing Jo Klima of The Darling Tree. It was one of the things that never felt right to me, I would look at it and think, it looks nice but, there is something missing. This has been a repeating theme for me over the years and I am working on changing all of the things that I have been questioning or doubting. It is so cleansing and it is renewing my spirit in so many ways!!! So, I knew for a while that I wanted a new logo but I had no idea I was going to be re-inventing myself and my brand. I’m glad I waited! Last year I started looking for a brand designer and found Lauren Ledbetter. After really thinking things over, I knew it wasn’t the right time. I was in the beginning of my dreaming phase and had no idea where that was going to lead me. Fast forward a year and things were clearer and my art and heart were becoming aligned and I knew it was time to go for it! I kept my mind open to designers and have been looking for inspiration and pinning a lot of branding and logo designs on Pinterest but, kept coming back to the work of Lauren Ledbetter. I am so glad that I chose her!
I am in love with my new branding! It feels so good. And, I have to say, I am also in love with my new tagline too. You probably don’t know this but I started another website and Instagram account last year. I needed somewhere to talk about some of my interests that I didn’t think I could share here. I didn’t use the sites much and actually, need to take them down. But, it was interesting to me that I didn’t feel like my art was totally meshing with my interests or life. I am a spiritual, crystal healing, moon phase following child of the universe. I believe in magick, miracles and my intuition and I wanted to create a brand that combined all of the things that make up who I am. That is how ART + ALCHEMY came to life. (thanks fawny!) It was the idea of using alchemy and magick to transform paint into expression, paper into art, my heart into inspiration. I can’t begin to tell you how right this all feels to me! It’s all coming together my friends!
Bear with me during the transition, I am working on updating my website. I need to update the logo and will also be making some other changes and need to figure out my lookbook section, it needs some help, for sure. I am being 100% transparent with you. I could have just kept this all secret and launch it all at once but, I like sharing my process with you. Maybe, something you read here will help you on your path, right? I hope you like my new branding!
My shop is loaded with all of the new art I have been creating! These fine art prints and printed on beautiful luxe watercolor paper. It’s so nice it looks just like an original painting! Prints are available in multiple sizes and formats!
Well, it was another amazing week on Instagram! Another one of my pieces was featured on Design*Sponge! Seriously, I’m speechless.
Fear presents itself in so many ways. Sometimes, it is insidious and you don’t even know that you are being infected by it. This happened to me last week after my work was featured on Design*Sponge’s Instagram feed. I was avoiding painting and once I did force myself to pick up the brush the getting started part was excruciating! Then, I totally over analyzed the painting and wasn’t going to share it. It was ridiculous. Once I realized what was going on; that fear came for a visit and planted itself on top of my heart, I knew what I had to do! I just sucked it the hell up, that’s what I did. Lol, I know it is important to be kind to yourself and be loving with our self-talk but, sometimes you need to be harsh and firm. “What the hell are you doing, Stephanie? You pick up your phone right now and share your new art!” At the end of the day, none of it really matters. It doesn’t matter if people liked it or not! What does matter and what is the most important lesson to be learned is that the act of putting it out there and sharing is where our accomplishments lie. I remember when I first started sharing my work online, I had one rule. Share it all! Share what you think is good and what you don’t like because you never know what is going to resonate with the person viewing it. Well, this little round with fear reminded me of my rule and I’m glad it did. Are you thinking, oh, Stephanie you are crazy, we love all that you do! Nope, I’m not crazy… fear is fear and it happens to all of us.
I think I have a lot of fear hidden within me these days. I have been procrastinating putting my house back on the market, I have been avoiding putting together collections of my new art for Surtex and I keep putting off producing my own fabric and pillow collections. Funny thing is that I didn’t realize that fear was my reason for procrastinating. Well, now I know! Time to have another “talk” with myself, lol.
How does fear affect you? In what ways does it keep you from following your dreams?
Another busy week on Instagram! I have been painting a lot in bed, which is funny, I know. I just seem to paint the best there! Ugh, why can’t I be normal, lol. Anyway, I am feeling really good about my direction these days. I am especially liking the variety of florals, landscapes and abstract art coming through. The only thing I worry about, is it cohesive? Do they live together nicely? I hope you enjoy my Instagram review!