Please join me at my business mentor, Betsy Cordes of February 13 Creative’s blog for an interview!
When I met Stephanie Ryan earlier this year, she was at a big turning point in her career. Already a successful licensing artist—known and loved for her upbeat and colorful watercolors, many bearing inspirational messages—she’d been working quietly on a new collection of work with a very different mood. She also had a strong relationship with a licensing agency. She wanted to continue working with her agent to promote her existing brand, while taking charge of promoting the newer art herself.
So Stephanie set out to differentiate the new work even more, creating a standalone brand that she could represent herself without causing confusion for her existing brand. Rather than trying to license this new work immediately, Stephanie is focused on creating a small collection of home goods and stationery, which she’ll produce and market herself.
Enjoy Stephanie’s art brand story!