I am so happy to share this peek at my new logo with you! So, here’s the story. I have never been thrilled with my logo. I designed it a couple of years ago when my website was being designed by the amazing Jo Klima of The Darling Tree. It was one of the things that never felt right to me, I would look at it and think, it looks nice but, there is something missing. This has been a repeating theme for me over the years and I am working on changing all of the things that I have been questioning or doubting. It is so cleansing and it is renewing my spirit in so many ways!!! So, I knew for a while that I wanted a new logo but I had no idea I was going to be re-inventing myself and my brand. I’m glad I waited! Last year I started looking for a brand designer and found Lauren Ledbetter. After really thinking things over, I knew it wasn’t the right time. I was in the beginning of my dreaming phase and had no idea where that was going to lead me. Fast forward a year and things were clearer and my art and heart were becoming aligned and I knew it was time to go for it! I kept my mind open to designers and have been looking for inspiration and pinning a lot of branding and logo designs on Pinterest but, kept coming back to the work of Lauren Ledbetter. I am so glad that I chose her!
I am in love with my new branding! It feels so good. And, I have to say, I am also in love with my new tagline too. You probably don’t know this but I started another website and Instagram account last year. I needed somewhere to talk about some of my interests that I didn’t think I could share here. I didn’t use the sites much and actually, need to take them down. But, it was interesting to me that I didn’t feel like my art was totally meshing with my interests or life. I am a spiritual, crystal healing, moon phase following child of the universe. I believe in magick, miracles and my intuition and I wanted to create a brand that combined all of the things that make up who I am. That is how ART + ALCHEMY came to life. (thanks fawny!) It was the idea of using alchemy and magick to transform paint into expression, paper into art, my heart into inspiration. I can’t begin to tell you how right this all feels to me! It’s all coming together my friends!
Bear with me during the transition, I am working on updating my website. I need to update the logo and will also be making some other changes and need to figure out my lookbook section, it needs some help, for sure. I am being 100% transparent with you. I could have just kept this all secret and launch it all at once but, I like sharing my process with you. Maybe, something you read here will help you on your path, right? I hope you like my new branding!