As you know I have been reflecting a lot on my work this past year and doing some deep soul searching about who I am and how does that come through in my art. As a result of this I have been creating new art that is more aligned with the way I feel and see the world. It’s funny, I find myself creating based on an inner knowing that I really have no words for. A sign that I am on the right path happened today when I noticed how nice my work is starting to fit together.
I didn’t plan any of this out, it just happened intuitively.
It is so important to have your work be an expression of who you are, it will keep you motivated and moving forward and the work will flow from a well that is so deep you will never get bored! It will also insure that the look of your brand will be very clear and focused.
I am in the process of re-branding with a new logo and supporting collateral. I love the process of working through who you are as a brand, it really opens your eyes up to a world of possibilities. In my previous post, I talked about Monica Lee’s Smart Creative Style e-course. I took this e-course when it first ran and it really helped me to fine tune my brand at the time and I am using the same techniques plus, the guidance of my brand designer for the next evolution of my brand.
Here is the board I created to help me translate what is in my heart into designing my art. Can you feel it? It’s really all about feeling, you know. It’s the trick to cultivating a brand that people respond to. If your work creates an emotional response to the viewer than you are on the right track!
Can’t wait to share more with you!!!